In February an event pitting light skinned, brown skinned and dark skinned African-American women against each other in a beauty contest of complexions caused outrage. But not enough to stop the event from going ahead.
The ‘Battle of the Complexions’ contest held in St Louis was accused of being degrading to women and promoting historical divisions.
How the heck did someone manage to pull this off? Why would someone want to pull this off? Money of course. Black folks are making money off black folks obsession with skin tones.
The promoters pitched it like this: ‘This is the most debatable topic of the year, whats the sexiest skin complexion?? So ladies come out & lets settle this!!’
After the negative reaction, promoters Mack TV and Nelly Da’Celeb put out a statement in a bid to defend the event.
The statement admitted that; ‘We could have used a better choice of words..We did not mean to offend the offended.’
The organisers claimed the backlash simply stemmed from a misunderstanding and that the event was being held for Black History Month to give youngster the chance to ‘be proud that you are black! Regardless of your skin tone.
‘Sorry for the confusion & misleading info.’ the statement added.
Sorry for the confusion. Dude their was no confusion. They saw an opportunity to cash in on the great divide and they took it.
Celebs openly divide us by shadeism and get away with it
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